Privacy, Accessibility & Communications Policy

Last Updated: March 4, 2026

1. Introduction

At R&R Spine and Wellness Center (“we,” “us,” or “our”), your privacy is very important to us. We are committed to protecting the personal information you share and ensuring that our website and services are accessible to all individuals.

This Privacy, Accessibility & Communications Policy explains how we collect, use, disclose, and safeguard personal information, how we use cookies and tracking technologies, how our messaging communications operate, and our commitment to accessibility and non-discrimination.

By using our website, submitting your information, scheduling services, or communicating with us, you agree to the practices described in this policy.

2. Information We Collect

We collect various types of information to provide services, communicate with you, and improve your experience.

a. Personal Information

Information you voluntarily provide may include:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Any additional information you provide through forms, appointment requests, or communication with our clinic

b. Health or Medical Information

If you become a patient or complete intake forms, we may collect limited medical or wellness information necessary for providing chiropractic or wellness services.

c. Technical and Device Information

When you visit our website, we may automatically collect information such as:

  • IP address

  • Browser type and version

  • Device type (desktop, mobile, tablet)

  • Operating system

  • Pages visited and time spent on pages

  • Referring and exit URLs

  • General analytics information about site usage

d. Communication Preferences

We may collect and store your preferences regarding receiving email, phone, or SMS communications from our clinic.

3. How We Use Your Information

We use the information we collect to:

  • Schedule, manage, and confirm appointments

  • Communicate with you regarding services, care, promotions, or clinic updates

  • Provide patient support and respond to inquiries

  • Maintain internal records and comply with legal or regulatory requirements

  • Improve our website functionality and user experience

  • Conduct analytics, performance monitoring, and security oversight

4. SMS & Email Communications

If you provide your phone number or email address, you may receive communications from R&R Spine and Wellness Center, which may include:

  • Appointment reminders

  • Scheduling confirmations

  • Service updates

  • Clinic announcements

  • Promotional offers

SMS Messaging Terms

By providing your phone number and opting in, you agree to receive SMS messages from R&R Spine and Wellness Center.

  • Message frequency may vary.

  • Message and data rates may apply.

  • Consent to receive SMS messages is not a condition of receiving services from our clinic.

You may opt out of SMS communications at any time by replying:

STOP – to unsubscribe
HELP – for assistance

You may also contact us directly to update your communication preferences.

Opt-Out Options

SMS: Reply STOP to any message
Email: Click the Unsubscribe link included in our emails

You may also contact us at:

info@rrspine.com
(352) 215-1942

to request removal from communications.

Data Sharing for Messaging

We do not sell, rent, or share your personal information with third parties for marketing purposes.

SMS opt-in data and consent will not be shared with third parties or affiliates for marketing purposes.

5. How Users Opt In to Communications

Users may opt in to receive communications from R&R Spine and Wellness Center through:

  • Website contact or appointment forms

  • Online scheduling tools

  • Patient intake forms

  • Direct communication with our clinic

By submitting your phone number through these methods and indicating consent where required, you agree to receive communications as described in this policy.

6. Patient Information & Security

We take reasonable administrative, technical, and physical measures to protect the personal and medical information entrusted to us.

Where applicable, we comply with healthcare privacy regulations, including HIPAA, and maintain safeguards designed to prevent unauthorized access, disclosure, or misuse of protected information.

Third-party vendors used for scheduling, analytics, communications, or marketing services are required to maintain confidentiality and use your information only as necessary to perform their services.

7. Cookies & Tracking Technologies

Our website may use cookies, web beacons, tracking pixels, and similar technologies to:

  • Improve website performance

  • Analyze visitor behavior

  • Support marketing and analytics tools

Cookies are small text files stored on your device by your browser.

You may disable cookies through your browser settings. However, some features of the website may not function properly if cookies are disabled.

We do not use cookies to collect sensitive health information beyond what you voluntarily provide.

8. Accessibility Commitment

R&R Spine and Wellness Center is committed to providing a website that is accessible to the widest possible audience.

Our accessibility efforts may include:

  • Keyboard navigation support

  • Adjustable text size and contrast

  • Compatibility with screen readers

  • Ongoing review for accessibility standards such as WCAG guidelines

If you experience difficulty accessing any part of our website, please contact us and we will make reasonable efforts to provide the information or services you need through an alternative method.

9. Non-Discrimination Policy

R&R Spine and Wellness Center complies with applicable federal and state civil rights laws.

We do not discriminate on the basis of race, color, national origin, age, disability, sex, or other protected characteristics.

We strive to ensure equal access to our services and accommodations for all individuals.

10. Copyright & Intellectual Property

All content on this website—including text, graphics, logos, images, videos, and other materials—is the property of R&R Spine and Wellness Center or its licensors unless otherwise stated.

Unauthorized reproduction, distribution, or use of website content without written permission is prohibited.

11. Age Restrictions

Our website, services, and communications are intended for individuals 18 years of age or older. If you believe a minor has provided personal information through our website, please contact us so we can remove the information.

12. Changes to This Policy

We may update this policy periodically to reflect changes in laws, technology, or business practices.

The most current version will always include the “Last Updated” date listed at the top of this page.

13. Contact Information

If you have questions about this policy or how your information is handled, please contact us:

R&R Spine and Wellness Center
4020 Newberry Rd, Suite 200
Gainesville, FL 32607

Phone: (352) 215-1942
Email: info@rrspine.com